Build Customer Relationships and Attract More Business
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Build Customer Relationships
and Attract More Business
Do you wish you could attract more business with
ease? Many small business owners would like to do a better
job of staying “top-of-mind” with prospective
clients, or doing a better job of expressing appreciation
to the clients they currently have, but limited time and money
become a barrier. Successful business owners understand that
building strong relationships impacts the bottom line, given
that 66% of their business is found through their sphere of
influence. How are you staying in touch with your sphere of
influence?
In this teleseminar you will learn:
- How to effortlessly and affordably stand out from your
competition.
- A simple secret that will develop exceptional relationships,
which translates into long-term clients and a steady stream
of referrals.
- Why so many companies fail at staying in touch, and what
you can do to keep this from happening to you.
- How to express appreciation in a way that is sincere and
meaningful.
- What kinds of messages work best, and what people crave.
- An action step you can take this week to help you get
reconnected with the lifeblood of your business.
Evaluation and Post-Test
for CEUs (pdf) |
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Kathy Paauw
is the owner and president of Paauwerfully Organized, a consulting
firm founded in 1995 to serve professionals and entrepreneurs
who seek to de-clutter their schedules, spaces, and minds
so they can focus on what’s most important. She is a
certified professional organizer as well as a certified professional
coach. For more information about her company, visit her information-rich
website: www.OrgCoach.net.
Kathy’s clients are business owners who have too much
on their plates and want to learn how to better manage their
time, clarify priorities, and practice better self-care and
life balance. She also teaches her clients a simple and sustainable
way to create powerful relationships with their prospects,
clients and referral partners, which translates into a steady
stream of business. Kathy’s home base is in Redmond,
Washington, although her clients are all over North America.
Moderator: Patricia Iyer
is President of Med League Support Services, Inc, established
in 1989.
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You might also be interested
in these resources: |
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Get
a Jump Start on Your Legal Nurse Consulting Business
by Victoria Powell, RN, CCM, LNCC, CNLCP, MSCC, CEASII
Are you not sure how to start or expand your legal nurse consulting
business? Are you stuck at the starting gate? This program
is for you. If you completed a legal nurse consulting course
and are finding it hard to get clients, you are not alone.
Are you struggling to find the time to start or grow your
business while you toil away at your day job? Victoria will
guide guide you on your journey. |
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Rapidly
Grow Your Legal Nurse Consulting Business
by Karen Cebulko RN LNCC
Jump start your independent legal nurse consulting practice
with a host of ideas on marketing. Karen shares the secrets
of gaining new clients. She will invigorate you to try a new
approach with her practical suggestions. |
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Refocusing
Your Business in Tough Times
by Patricia Bemis RN CEN
Challenged by dislocating changes in the market place? Recognizing
that traditional business practices are not as effective in
changing times? Client relationships have become personal.
Discover ways to market smarter with today's technology. This
program is directed to small business owners. |
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Related articles
and books:
Extracted from Robert Morrison, BSN
RN, “Client Relationships”, in Patricia Iyer (Editor),
Business Principles
for Legal Nurse Consultants:
Keeping in touch with clients has never
been easier. Modern electronic technology has created many
different means of communicating with people in virtually
every setting. With so many options at their disposal, LNCs
should adapt their communication technique to the specific
client. There are pros and cons to any single means of communication.
The telephone is by far the easiest method of communication.
However, it may be an interruption in a busy day, and the
LNC may have a difficult time getting past the receptionist
or legal assistant. The same is true for unannounced personal
visits. This method is more effective if the LNC makes an
appointment rather than showing up without one, but this may
be difficult to arrange.
Correspondence includes both postal and
electronic mail. Both have advantages over phone calls and
visits. Since correspondence does not require the client’s
immediate attention it is less intrusive. It also provides
the LNC with a “hard copy” of the information
for future reference. However, postal mail is slower than
other means of communication and may be opened by the legal
assistant or administrative assistant rather than the attorney.
Since one of the assistant’s responsibilities is to
help the attorney manage his or her time, the letter may or
may not be forwarded directly to the client. Email and instant
message systems are easy and time-saving, but only if the
client is also comfortable using them.
The important thing is to develop skills
in all methods of communication and networking. Any one method
may be unavailable at a given time, and clients will vary
in their personal preferences. The more methods the LNCs are
versed in, the easier and more likely it is that they will
be able to contact the client.
Read more about Business
Principles of Legal Nurse Consulting.
Related articles and books:
Rainmaking
and Food: Not Perfect Together by Pat Iyer
The
Marks of Success by Pat Iyer
The
Expert Witness Marketing Book by Rosalie Hamilton
Marketing
for the Legal Nurse Consultant by Betty & John Joos |
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© Patricia
Iyer Associates, 2010
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