New Technology to Grow Your Business

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Victoria Powell, RN, CCM, LNCC, CNLCP, MSCC, CEAS II, is the president of VP Medical Consulting, an Arkansas-based independent medical legal consulting service. Ms. Powell testifies as a life care planner and is the president of the Arkansas Chapter of AALNC (American Association of Legal Nurse Consultants). She also sits on the journal review board of the AANLCP (American Association of Nurse Life Care Planners). She is a regular blogger and Twitter addict. Prior to owning her own company, Ms. Powell managed various medical clinics and also worked in the automobile and banking industries.

In addition to her medical consulting practice, she and her husband own and operate an art studio. Victoria handles the management and marketing while her husband does the creating. He is both an artist and geek and is largely responsible for her interest in computer technology.

Victoria answered these questions:

• What is the most essential technology today for somebody who wants to improve efficiency and be connected?
• What is a power inverter?
• What is a Netbook?
• As you think about all the aspects of technology that are available to us, what do you think are the areas that are underutilized at this point?
• How can social media be used for business activities?
• How can Twitter be effectively used?
• How should you use the groups on LinkedIn?
• How do Facebook and LinkedIn differ?
• What is a blog carnival?
• On what social media sites are predators lurking?
• If you establish a profile several social media sites, is there any way to update all those sites simultaneously?
• How can you effectively use email?
• How can you increase the number of visitors who come to the website?
• Do you have any suggestions for blogging?
• How can you repurpose blog posts?
• What does Web 2.0 mean?
• Why would you want to have Google alerts?
• How do you manage to find the time or improve your efficiency by connecting all this and still have a life?

Extracted from Patricia Karalow, “Technology and the Office” in Patricia Iyer (Editor) Business Principles for Legal Nurse Consultants, CRC Press

To successfully operate a consulting practice, the legal nurse consultant (LNC)—or attorney—must take full advantage of the available technology regardless of the current level of knowledge and comfort level with the technology. The LNC must be proficient in applying technology tools in the administration of daily business to establish a best outcomes competitive practice that produces superior work product within the framework of the legal nurse consultant’s business plan.

To achieve these goals, the LNC will need to implement the use of technology to successfully gather the information that is presented in various forms, manipulate (edit) the information, and organize it into readily retrievable formats. The LNC will then need to organize the information into user-friendly formats that are ready for dissemination to the business client in an efficient and cost-effective manner. The files will need to be maintained in an organized system of work processes in the office environment.

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